Now in its 15th year, JR Motorsports is the professional race team and management company for Dale Earnhardt Jr., NASCAR’s 13-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. The company is based in Mooresville, N.C., and operates out of a 66,000-square foot facility that serves as the nucleus of Earnhardt Jr.’s racing, marketing and business interests.
JR Motorsports tours nationally in the NASCAR Xfinity Series (NXS), where it fields a full-time roster of three cars, and the NASCAR Camping World Truck Series, which debuts with a full-time program in 2016 with driver Cole Custer. JR Motorsports is also active regionally with its late model program, upon which the company was founded.
In 2015, the organization placed two of its full-time NXS teams in the top four in series points and earned five victories on the season among Kevin Harvick, Regan Smith and Chase Elliott. In 2014, JR Motorsports won its first NXS championship with Elliott, and Smith was second in the final standings, another first for the company. The team earned a single-season record nine victories in 2014 among four drivers. All told, JR Motorsports boasts 26 NXS wins and 53 late-model victories, including late-model track championships in 2012 and 2014.
JR Motorsports’ first foray into racing came in 2002 with a street stock car that competed at Concord Motorsports Park in Concord, N.C. After numerous wins in the local ranks, Earnhardt launched his Xfinity Series program in 2006. In 2008 he merged with Hendrick Motorsports to field a joint effort that would include engineering, chassis and engine support. The collaboration paid off as JR Motorsports enjoyed a breakout season with four victories between its two teams. With Brad Keselowski driving the flagship car, the company would score eight victories during the 2008 and 2009 campaigns. The team’s success carried through the ensuing seasons and culminated in the 2014 championship run.