JR Motorsports and Unilever Extend Partnership to 10th Year

Heath White | JR Motorsports | 4/22/2016

Breyers Dale Earnhardt Jr. Degree Dirty Mo Radio Hellmann's News Suave Unilever XFINITY Series

A team partner since 2009, Unilever and JRM announce an extension that sees Dale Earnhardt Jr. continue as the company's brand ambassador through 2018. Unilever will also sponsor JRM Chevrolets in 20 NXS races in 2017-18.

MOORESVILLE, N.C. (April 22, 2016) – JR Motorsports and Unilever, a team partner since 2009 and one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products, announced today an extension that sees Dale Earnhardt Jr. continue as a brand ambassador for the company through 2018.  As part of the agreement, JR Motorsports (JRM), the race team co-owned by Earnhardt Jr., will carry Unilever sponsorship on its NASCAR Xfinity Series (NXS) entries for 20 races in 2017-18.

“Unilever has been an incredible supporter of our program for a long time,” said Earnhardt Jr.  “That type of dedication is good for the health of our race team and the health of our sport.  I am very appreciative of their commitment and what they have brought to JR Motorsports as a partner since 2009.  We look forward to continuing that relationship and growing our partnership in the future.”

Unilever already stands as JRM’s longest-tenured sponsor, with the 2018 extension taking the pair into their 10th year of partnership in NXS competition.  Unilever brands including Hellmann’s, Suave, Degree, and Breyers, will be featured as primary sponsors in 10 NXS races in 2017 and 10 NXS events in 2018.  Earnhardt Jr. will drive a Unilever-branded Chevrolet for one event in each of those two seasons. 

“We are thrilled to extend our relationship with JRM and Dale Earnhardt Jr.,” said Kevin Flagg, Director Shopper Marketing and Marketing Activation, Unilever U.S.  “His influence among our retail partners and our consumers continues to be critical both on and off the track.  Dale embodies our core mission and values, and his work with us helps improve the lives of others.  His impact on successful activation over the past eight years has made our decision to continue our work together an easy one across our top-tier brands.”

Additionally, Unilever will be a presenting sponsor of a Dirty Mo Radio podcast in 2017.  Now in its fourth season, Dirty Mo Radio includes a line-up of eight diverse programs, which appeal to different audiences with unique, on-demand content. Dirty Mo Radio podcasts are available free of charge on DaleJr.com as well as all major podcasting outlets such as iTunes, Stitcher and SoundCloud.

“When JR Motorsports first put an Xfinity car on the track in 2005, we weren’t sure where it would take us,” said Kelley Earnhardt Miller, general manager of JR Motorsports.  “With the addition of Unilever to JRM in 2009, it helped pave the way and bring stability to our organization.  We will always be grateful for that.  We’ve been fortunate to grow over the years with Unilever as a cornerstone partner and we’re thrilled to be with them again in multiple capacities.”

More details on the specific races, driving duties and car numbers surrounding the Unilever extension will be announced at a later date.

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