Genesis Brake Light Systems Partners with JR Motorsports

JR Motorsports | 7/11/2016

Alex Bowman Genesis New Hampshire News XFINITY Series

JR Motorsports announces the addition of Genesis Brake Light Systems as a team partner. Genesis Brake Light Systems will have primary placement with Alex Bowman in the NASCAR Xfinity Series event at New Hampshire Motor Speedway.

MOORESVILLE, N.C. (July 11, 2016) – JR Motorsports announced today the addition of Genesis Brake Light Systems, a provider of state-of-the-art brake light technology, as a team partner.  Genesis Brake Light Systems will have primary placement on JRM’s No. 88 Chevrolet with driver Alex Bowman in the NASCAR Xfinity Series (NXS) event at New Hampshire Motor Speedway (July 16), and associate placement for the remainder of 2016.

Based in Tucson, Ariz., Genesis Brake Light Systems utilizes pulse width modulation and pre-programmed patterns to increase braking awareness among drivers. Its systems serve as a rear-end collision countermeasure, helping alert other drivers to a braking or stopped vehicle with its Sure Stop Technology™®. 

“It’s a privilege to bring new partners like Genesis Brake Light Systems into the JR Motorsports fold and into our sport,” said Kelley Earnhardt Miller, general manager of JR Motorsports.  “Their systems are all about keeping drivers aware and safe, and they’ll have a strong avenue to spread that message with Alex and the 88 team.”

This weekend’s race at New Hampshire Motor Speedway marks Bowman’s fifth NXS start for JRM in 2016.  In his previous four starts with the team this season, he’s earned two top-five and four top-10 finishes with one pole. 

“It is going to be great having Genesis Brake Light Systems on the No. 88 Chevrolet Camaro this weekend in New Hampshire,” said Bowman.  “The Genesis Brake Light System is a distinctively different product that continues to protect passengers of vehicles while on the road. I’m looking forward to representing them and getting back behind the wheel in Loudon.”

The No. 88 team is currently second in the NXS owner standings.  The rotating driver lineup including Bowman, Cole Custer, Dale Earnhardt Jr., Chase Elliott and Kevin Harvick has tallied two wins, eight top-five and 14 top-10 finishes in 2016. 

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  • February 17 03:00 PM ET
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XFINITY Series Standings

After Ford EcoBoost 300

Homestead-Miami Speedway | 11/18/2017
RankDriverPointsBehind
1William Byron # (P)40340
2Elliott Sadler (P)4029-5
3Justin Allgaier (P)4025-9
4Daniel Hemric # (P)4003-31
5Cole Custer #2288-1746
6Brennan Poole2223-1811
7Matt Tifft #2211-1823
8Ryan Reed2161-1873
9Michael Annett2155-1879