New NASCAR Esports League Features JRM Teams

Ron Lemasters | 12/7/2018


NASCAR and 704Games on Thursday announced the formation of the NASCAR Heat Pro League, a 16-team, 32-driver NASCAR Esports league for console gamers.

MOORESVILLE, N.C. (Dec. 7, 2018) – On Thursday, officials of NASCAR and 704Games announced the formation of a 16-team, 32-driver NASCAR Esports League for console gamers, dubbed the eNASCAR Heat Pro League. The teams will be owned and operated by prominent NASCAR race teams as part of the Race Team Alliance.

One of them will be owned by JR Motorsports, too.

The latest trend among sports leagues captured NASCAR’s interest with the launch of 704Games’ NASCAR Heat franchise

“We look forward to taking this first step with our teams to introduce NASCAR-style racing to the massive esports audience on consoles,” said Craig Neeb, Executive Vice President, Innovation and Development, NASCAR. “Our partners at 704Games have delivered an incredible product and we are enthusiastic about engaging gamers to create new fans and grow our sport.”       

Many of NASCAR’s most successful teams are participating in the new esports venture, including JR Motorsports and Hendrick Motorsports. Each of the participating teams will select two drivers, one competing on Xbox One and the other on the PlayStation®4 system.

To be eligible for selection, fans need only to register at Then, beginning on Dec. 6 and running through Jan. 15, gamers will have five weeks to race and accumulate data teams will use to make driver selections. The two JRM drivers will be announced in February along with car numbers and other information.

This is not the first experience JRM has had with esports, dating back to when it was just called video gaming. Many current and long-standing JRM employees were gamers and raced online with team owner Dale Earnhardt Jr., including JRM’s champion Late Model driver, Josh Berry.

“This is an exciting moment in NASCAR history,” stated Jonathan S. Marshall, Executive Director of the Race Team Alliance. “The race teams are taking this new league very seriously and will be looking for the best competitors in the nation to represent their respective teams. We expect the competition level will be high and we challenge these new esports drivers to become the best of the best.”

For more information and to register for the eNASCAR Heat Pro League Draft, players can visit Additional details about the eNASCAR Heat Pro League including sponsors, broadcast partners, and league rules will be announced in early 2019.



XFINITY Series Schedule

  • March 30 01:00 PM ET
    My Bariatric Solutions 300Texas Motor Speedway
  • April 6 01:00 PM ET
    Alsco 300 at BristolBristol Motor Speedway
  • April 12 07:00 PM ET
    ToyotaCare 250Richmond Raceway
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XFINITY Series Standings

After Production Alliance Group 300

Auto Club Speedway | 3/16/2019
1Tyler Reddick2200
2Cole Custer213-7
3Christopher Bell206-14
4Brandon Jones183-37
5Austin Cindric179-41
6Michael Annett178-42
7Justin Allgaier171-49
8Noah Gragson #161-59