MOORESVILLE, N.C. (Feb. 7, 2020) – JR Motorsports unveiled today a new partner for its No. 88 Chevrolet in the eNASCAR Coca-Cola iRacing Series. Brad Davies, one of iRacing’s longest-tenured competitors, will compete with TrueTimber® Camo in the 2020 season.
A product innovator of realistic camouflage patterns that offer better concealment and versatility in the outdoors, TrueTimber® Camo will come onboard for next week’s season opener at the virtual Daytona International Speedway on Feb. 11 and remain the primary partner for Davies throughout the 20-race season.
“I am looking forward to having TrueTimber® Camo on my No. 88 Chevrolet this season in the eNASCAR Coca-Cola iRacing Series,” Davies said. “TrueTimber has been a tremendous supporter of JRM and its grass-roots program over the years. I am committed to adding to their success in the online world against the top sim racers in the world this year.”
Davies’ virtual No. 88 Chevrolet will mirror the photo-realistic TrueTimber® Camo patterns. The company, based in Inman, S.C., was the first to create camo designs using 100 percent digital photography. Each layer uses digital photos of a hunter's surroundings to create unmatched three-dimensional patterns to enrich sportsmen’s experiences no matter where they hunt.
It’s not the first collaboration between JRM and TrueTimber® Camo, either. In 2016, the company was the primary backer for the No. 88 Chevrolet late model in five races that season, and helped driver Josh Berry earn the CARS Late Model Stock Car series owner’s championship.
One of only a handful of drivers in history to have competed in every season of the top eNASCAR iRacing series, Davies finished 16th in series points last season. He joins teammate Michael Conti to round out JRM’s two-car iRacing fleet.