MOORESVILLE, N.C. (March 21, 2024) – JR Motorsports and Hellmann’s Mayonnaise, the number one selling mayonnaise brand, announced today a multi-year extension on their partnership that will carry through the conclusion of the 2026 NASCAR Xfinity Series season, which will mark the 18th-consecutive year that the two organizations have been paired together. In addition to the landmark renewal, JRM today confirmed that NASCAR Hall of Famer Dale Earnhardt Jr. will be making his return to Bristol Motor Speedway on Friday, Sept. 20, for his annual NXS event behind the wheel of the Hellmann’s-branded No. 88 Chevrolet, while full-time driver Justin Allgaier will showcase a Hellmann’s primary scheme in six races with the No. 7 team during the 2024 season.
“We are grateful for Unilever and Hellmann’s continued support and partnership,” said Earnhardt Jr. “They have played a huge role in our organization and our success ever since the early days of JR Motorsports, both on and off the track. They are a huge component to every part of our company, and we’re looking forward to seeing what the future holds.”
Unilever began its partnership with JRM in 2009, when the organization was a two-car operation. Now, 16 years later, Unilever is the longest-tenured partner for JRM and one of the longest-running partners in all of NASCAR, where it will continue to utilize JRM’s partnership to market their Hellmann’s brand in key markets across the country. Additionally, Unilever will also become a partner with Dirty Mo Media and their growing library of content.
“On behalf of Hellmann’s and Unilever, we’re honored to continue our partnership with JR Motorsports and Dale Earnhardt Jr., and see the Hellmann’s logo around the track for the 2024 season,” said Chris Symmes, Senior Marketing Director for Dressings & Condiments at Unilever North America. “Dale has always been a great supporter of our brand and we’re proud to support him as he returns to the racetrack.”
Earnhardt Jr.’s return to Bristol will further extend his streak of racing a Unilever-branded Chevrolet in every year since the partnership began in 2009. Last season, he drove the No. 88 Hellmann’s Chevrolet in Bristol, where he led for 47 laps.
Allgaier has also continued to find success with Hellmann’s, visiting Victory Lane three times in the Unilever-branded Chevrolet in 2023 at Charlotte Motor Speedway, Daytona International Speedway and at Martinsville Speedway. The thrilling victory at Martinsville additionally propelled Allgaier into a Championship 4 appearance.
Details on the schedule and track locations for the races with Allgaier and the No. 7 Hellmann’s team will be forthcoming.
About Unilever in North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit unileverusa.com.
For more information on Unilever Canada and its brands visit unilever.ca.
ABOUT JR MOTORSPORTS:
JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 23rd year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR Xfinity Series where it currently fields four full-time teams and earned championships in 2014, 2017 and 2018. The company also owns seven titles in regional Late Model divisions with consecutive championships in 2022-23 and a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.
MEDIA INFORMATION:
Mike Campbell
JRM Public Relations
704.799.4828
mcampbell@dalejr.com
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