Joe Mattes

Learn more about JR Motorsports Senior VP of Business and Strategy, Joe Mattes

Name
Joe Mattes
Position
Senior Vice President, Business and Strategy
Birth Date
Feb. 3, 1959
Hometown
Ringtown, Pa.

Joe Mattes brings nearly two decades of NASCAR business experience to his position as Senior Vice President of Business and Strategy. In this role, Mattes oversees the managing and marketing of personally licensed products for Dale Earnhardt Jr. and JR Motorsports. He is also dealt the task of attaining and cultivating sponsorship for the organization’s NASCAR Xfinity Series operation.

Mattes’ first endeavor in the racing world came in 1995, when he served as President of Dale Earnhardt’s first-ever souvenir company. Together Earnhardt and Mattes became trend setters in the big business of NASCAR merchandising.

In addition to starting Sports Image Inc., which eventually sold to Action Performance, Mattes led the charge to create the apparel brand, Chase Authentics. As President from 1997 to 1999, he continued in the development, and marketing of the Chase Authentics brand. Mattes then helped blaze the trail for NASCAR’s venture into internet shopping. In 2000 he joined Turner Sports as Vice President of E-Commerce for the NASCAR.com Superstore, which became hugely popular for fans to purchase NASCAR licensed merchandise. Under Mattes’ watch, the NASCAR.com Superstore was listed at 188 of 500 in the 2006 Internet Retail Top 500 Guide. Mattes was also an integral player in the implementation of the NASCAR Team Properties in 2010.

XFINITY Series Schedule

  • March 23 05:00 PM ET
    NASCAR Xfinity 250Circuit of the Americas
  • March 30 01:30 PM ET
    ToyotaCare 250Richmond Raceway
  • April 6 07:30 PM ET
    NXS Spring Race at MartinsvilleMartinsville Speedway
  • April 13 01:30 PM ET
    Andy’s Frozen Custard 300Texas Motor Speedway
  • April 20 04:00 PM ET
    Ag-Pro 300Talladega Superspeedway