Joe Mattes

Learn more about JR Motorsports VP of Marketing and Licensing, Joe Mattes

Joe Mattes
Vice President, Marketing and Licensing
Birth Date
Feb. 3, 1959
Ringtown, Pa.

Joe Mattes brings nearly two decades of NASCAR business experience to his position as Vice President of Marketing and Licensing. In this role, Mattes oversees the managing and marketing of personally licensed products for Dale Earnhardt Jr. and JR Motorsports. He is also dealt the task of attaining and cultivating sponsorship for the organization’s NASCAR Xfinity Series operation.

Mattes’ first endeavor in the racing world came in 1995, when he served as President of Dale Earnhardt’s first-ever souvenir company. Together Earnhardt and Mattes became trend setters in the big business of NASCAR merchandising.

In addition to starting Sports Image Inc., which eventually sold to Action Performance, Mattes led the charge to create the apparel brand, Chase Authentics. As President from 1997 to 1999, he continued in the development, and marketing of the Chase Authentics brand. Mattes then helped blaze the trail for NASCAR’s venture into internet shopping. In 2000 he joined Turner Sports as Vice President of E-Commerce for the Superstore, which became hugely popular for fans to purchase NASCAR licensed merchandise. Under Mattes’ watch, the Superstore was listed at 188 of 500 in the 2006 Internet Retail Top 500 Guide. Mattes was also an integral player in the implementation of the NASCAR Team Properties in 2010.

XFINITY Series Schedule

  • April 7 03:00 PM ET
    My Bariatric Solutions 300Texas Motor Speedway
  • April 14 01:00 PM ET
    Fitzgerald Glider Kits 300Bristol Motor Speedway
  • April 20 07:00 PM ET
    ToyotaCare 250Richmond International Raceway
  • April 28 03:00 PM ET
    Sparks Energy 300Talladega Superspeedway
  • May 5 01:30 PM ET
    OneMain Financial 200Dover International Speedway